We talk to you & learn about your business needs and goals
We will speak with you to find out your goals, what drives the most sales for your business, where you are based and so on and we will narrow down a list of keywords which we think will drive focused traffic and customers who will then pick up the phone and call you, or buy your products on your site.
We write a bespoke proposal document
This includes initial website, keyword and competitor analysis
We will then look at your keywords and competition in search engines and see who is ranking for these terms and what you need to do to match and out rank them. Next we will look over your website and show you ways to optimise it based around these keywords so that search engines will find relevant content on your site to move you up for your chosen keywords.
We agree on what will be done in what time-frame.
We advise you on what results to expect in what time-frame and agree on monthly deliverables. We believe in giving realistic expectations, we never promise page one rankings in a week, we will however let you know how long it should take in our experience based on the current state of the website and the competitiveness of the keywords you want to rank for.
Everything is agreed upon and full work then starts
We carry out full competitor and keyword research & a site recommendation document
We will then take a full look at your competition in search engines and carry out full keyword research to build a comprehensive list that we will base our work and site changes around that fall in line with your goals and services. These will then be confirmed again with you for the next stage. The keyword research will also be the basis of any Adwords campaigns you may wish to carry out with us.
We put any changes in place to ensure your site is inline with your goals.
In most cases we will put these changes in place at no additional cost, this may include coding changes, text and url rewrites, site structure and so on. These can also be put in place by any designer you work with, we provide a simple step by step document that allows them to put changes in place easily and quickly. For more complicated or larger sites we may recommend you hire someone to put these in place or there may be a small additional hourly fee.
We begin monthly ongoing link-building and brand and site promotion.
Once these changes are made we will begin the off page optimisation of your site. We will build links to your website through a variety of methods including creating external content such as guest blog posts, info-graphics and micro blogs as well as getting your website listed on relevant high quality niche directories and sites. This will be done steadily over the course of the month giving search engines new links to find every time they crawl the web. If we are carrying out Google places optimisation for you we will show you the best way to get your reviews and testimonials from existing customers onto your Google places listing. We believe in building your brand reputation as well as your keywords.
You get monthly reports showing how your organic traffic and business are growing.
You get a monthly report tracking traffic for the month and the keyword positions and changes every month, allowing you to see how your business and traffic are growing.