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Gareth Goddard

Google Reputation Management is ‘fair play’

Repuation management on Google is where you may want to get rid of, or hide one or two bad or negative results that come up for your brand name when you search in a search engine such as a negative article or review or articles based on information that is no longer correct. This is usually done by trying to remove the offending links, or by creating new content which will rank in its place. Creating new blog posts, websites, micro sites, articles etc so that you can push the bad results down and these new results up. Well according to Google themselves, this is ‘fair play’ from a recent thread on webmaster world

Google doesn’t seem to have a problem with the whole game. As the world’s largest search engine, a spokesman there says creating new content to hide negative material is fair play.

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